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The Ahaa Company

Sridevi Baskaran

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Sridevi Baskaran

Founder | Psychologist | Executive Coach | Leadership & Wellness Expert

She is one of the Founders of The Ahaa Company, dedicated to empowering leaders, teams, and organizations through science-backed coaching and psychological insights. She began her journey in the tech world, earning a degree in Computer Science Engineering, and built a successful career as a Senior Quality Analyst with global giants like Infosysand later in boston with Evergreen Investments (now Wells Fargo), and State Street Bank. Her analytical thinking, structured approach, and dedication to quality laid a strong foundation for her transition into human development and wellness.

From a successful career in IT with Infosys and global banks to a purposeful transition into mental wellness, her journey reflects a deep-rooted passion for human potential and growth. She uses an eclectic approach and blends NLP, Transactional Analysis, Emotional Intelligence, and Neuroscience Coaching, to mention a few, to drive clarity, leadership growth, and mindset transformation.

Supporting Schools and Students

With hands-on experience as a school counselor, Sridevi has worked with children facing academic, emotional, and behavioral challenges. She also conducts interactive workshops for teachers and parents, fostering holistic student support systems. Her programs are designed to create safe, emotionally aware classrooms that nurture confidence and learning.

Wellness for the Elderly

At ELCA Assisted Living, she leads operations with empathy and precision — ensuring dignified care, cognitive stimulation, and emotional support for residents, particularly in dementia care and rehabilitation.

Expertise

Executive & Leadership Coaching
Emotional Intelligence & Mindset Transformation
School Counseling & Child Psychology
Family Therapy

Credentials

ICF-ACC Certified Executive Coach
Certified NLP Practitioner
Certified Associate Leadership and Executive Coach
Certified Life Coach & Organizational Development Coach
Licensed Emotional Intelligence Master Coach Practitioner (IAPCCT Approved)
Certificate in Neuroscience Coaching (IAPCCT Approved)
Brain Gym Instructor (Breakthrough International)
Certified Family and Couple Therapist
Cognitive Hypnotic Coach
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